GfK MyScan is the app for registered participant of the correspondent project. With this app you can scan your purchases, put in products without bar codes, take. Thirty thousand GfK sample households in a universe of 40 million German Due to the lack of alternatives, the decision for GfK ConsumerScan-Fresh Food. Data sources: GfK Retail Panel / *, Ø annual change, value in EUR million. Average Data source: GfK Consumer Scan (CP+), * MAT11/,.

Author: Bragrel Akinorg
Country: Gabon
Language: English (Spanish)
Genre: Photos
Published (Last): 9 December 2011
Pages: 431
PDF File Size: 2.63 Mb
ePub File Size: 15.59 Mb
ISBN: 159-4-76667-990-1
Downloads: 23254
Price: Free* [*Free Regsitration Required]
Uploader: Gardakus

Industries Solutions Insights Success stories.

Consumer Panels

Car clinics in the method test Global challenges She buys, he buys Do you want to be informed as soon as a new Focustopic is available? Get started with electric cars Trust rankings for retailers Values: The market for organic food is ahead in terms of sales: Heated debates on which diets or meal plans are the most effective often take place around the kitchen table.

In contrast, other products only interest certain buyers, while others still quickly disappear from the shelves. Who really wants DVDs gathering dust in their consumerxcan room after they have only been watched once? And who wants film downloads taking up precious space on their computer hard drive? Focustopics The Sharing Economy: Wearable computers are on the up The trend in the Consukerscan Electronics segment is clear: There you will discover specific reports on what might enthrall us in the world of tomorrow.

Decisive data Getting around in the future Bon appetit, Germany!

Totally on trend – consumption in Germany | GfK Compact

While he jumps in the shower, she sets the table for breakfast. People are tackling the subject of nutrition hands on — and buy the relevant products according to their preferred trend. The annual sales volume has been increasing by 8 percentage points year on year since Focustopics Those who can, pay more Banks facing a crisis of confidence Responsibility starts in the business Between fear and hope Unity with differences Department stores still very popular for shopping Consequences of the crisis — a question of perspective Ray of light grk the crisis: The washing convenience segment also experienced significant quantitative increases: Cookies enable us to understand how visitors use our website so that we can improve it and provide the best experience possible.


Focustopics Real or virtual: When traveling, Germans now use coaches more and more as an alternative to trains, planes and automobiles. More than a buzzword E-commerce for everyday consumables: We identify key consumer trends and use customer segmentation to pinpoint ideal target audiences, identify market opportunities and help you develop actionable strategies for growth.

Protein bread bought yesterday is a tfk to give an extra health and energy boost. Mobility trends show that consumers value things which support their modern way of life and make their day-to-day lives easier.

If you look at sales over a long period of time, you can identify consumer and lifestyle trends which have been adopted by consumers. Does this scenario ring a bell? Maybe you eat low-carb meals, miraculous protein, vegan fare or superfoods? GfK has acquired Netquest, the leading access panel provider with strong presence in Spain, Portugal and Latin America. However, consumers also have different preferences when it comes to current vacation trends.

We have lift off! Whilst it is true that these new options may lead some consumers to spend more time than usual on the sofa, this does not mean that household chores and gardening are being ignored: Our international consumer panel research expertise provides you with smart customer insights into who your consumers are, their attitudes and behaviors, across all channels.

GFK Consumer Scan

Vegetarian foodstuffs such as tofu schnitzel or soya bean salads have come to play an important part in German households. Focustopics The path to wellbeing The improved sense of self Sustainability is familiar Organic trend — Eat well naturally Gesundheit!

We use our consumer panel data to explore shopping behavior; where consumers go to find new products, how they research and compare products, how they use them and the factors that drive their decision making and path to purchase. Desire for security increases further.


Sustainable consumption — merely a case of lip service? Along with this type of leisure activity, more and more adult consumers are entertaining themselves with a past-time which used to be only for children.

Will the couple at the start of this Focustopic have their consumersca delivered direct to their house by drone in future? Now, instead of desktop devices, much smaller items such as sports bands and watches offering many digital functions are being produced to save even more space. After you have stuffed yourself with hamburgers, spare ribs or even pulled pork, you might feel like having a superfood day. Travel, coloring consumdrscan buying clothes with a clear conscience Mobility trends show that consumers value things which support their modern way of life and make their day-to-day lives easier.

While she hops on her e-bike to go to work, he sets off on foot. In the evening, they are reunited again and bring the day to a close with an episode of their favorite series.

Home Solutions Consumer Panel. Please activate JavaScript in your browser settings to enable all features of this website. Every day, we see adverts for new products which are designed to make our lives simpler, more flexible or more connected. Never go out of fashion Is sustainability familiar?

Focustopics Living and working — is everything in its right place? Here you can find the latest insights for Consumer panels. Shiitake mushrooms, chia seed muesli — the sky is the limit Ggk thing is for sure: